Alfa is proud to be one of the largest providers of diverse products and services to the ethnic and oriental market. Our products and services trade under the following brand logos:


Alfa logo red Alfa logo green Alfa logo maroon Alfa-logo



© 2011 Discounts Galore Limited. The Alfa brand, the Alfa logo and the Alfa Family motto are trademarks of Discounts Galore Limited. Website by Alfa Media.

The Alfa Family of Products and Services are synonymous with premium quality. Whether you are purchasing an Alfa product or an Alfa service, we guarantee that it will be of the highest quality.


Alfa Products

Alfa products are stocked in hundreds of newsagents, supermarkets, cash and carry outlets, restaurants and independent retailers. A full list of our products is available here. Our team travels the world to source the best products from all over the world, including Europe, Africa, North and South America and Australia. If you would like to purchase or stock any Alfa products, please complete and return to us a Trading Application form, availabe here. A full list of our products is available in "Our Products" link above.


Alfa Services

Alfa services are offered direct to the public. A full list of our services is available in "Our Services" link above. Please contact us for more information.